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has tied TGC closely to fashion and this is now more explicitly worked into brand. 14 Best Monospaced Fonts & Typefaces For Designers (2022) The web is packed full of copy-paste website designs using the same boring old proportional fonts, which makes monospaced fonts the perfect choice for web designers that want to make their site stand out from the crowd. The introduction of swirling colour and white unclothed human form set in a white environment addresses this but in keeping with the visual restraint of TGC’s brand identity system. Although garment care is utilitarian in nature, collaborations with A.S.P. Very compact, clean and crisp letter forms and characters are making this font very legible even on a very small sizes on screen. However, moving into skincare, this becomes a touch more commonplace and, to some degree, lacks a more personal connection, particularly when closely tied to the utilitarian nature of TGC’s products. Akkurat Font Family Lineto Type Foundry Akkurat is a perfectly mono-linear face having vertical and horizontal strokes of the same visual weight. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.Įssen International’s combination of basic typographical form and the absence of colour effectively communicated the practicality and researched effectiveness of Tangent GC’s garment and shoe care products, and their open use of natural ingredients.Īlthough a clinical and reductive visual expression is by no means unique, within garment care, it stood out. While they may have been developed to write code, they became part of the commercial offering of font providers. A few, however, ride with the typographic peloton.
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Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. They go by names like Adaptive Code Regular, Akkurat Mono, Monospace 821 BT and Ti92Pluspc. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, dividing content in the arrangement, orientation and typesetting of Akkurat Mono. Download the Bodoni font by Casady & Greene.
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Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The best website for free high-quality Akkurat Pro Regular fonts, with 30 free Akkurat Pro Regular fonts for immediate download, and 46 professional Akkurat Pro Regular fonts for the best price on the Web.
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